Lead Attributes

Lead attributes are crucial data points that paint a comprehensive picture of potential clients. They’re divided into core attributes and industry-specific attributes, enabling tailored strategy development.
Core Lead Attributes
Core lead attributes represent essential information gathered from individuals across various sectors. This foundational data facilitates initial contact and segmentation, serving as the backbone of any lead generation strategy. Examples
Attribute
Auto-Fill
Description
First Name
No
The given name of the lead; manually input by the individual.
Last Name
No
The family or surname; manually provided by the individual.
Full Name
Maybe
Combination of first and last name; could be auto-generated.
Email
No
The lead’s email address; entered by the lead themselves.
Mobile
No
Contact number of the lead; manually entered.
Country
Maybe
The lead’s country; determined based on IP or selected.
City
Maybe
The lead’s City; determined based on IP or selected.
Attribute
Auto-Fill
Description
Gender
Maybe
Manually entered or determined based First Name and Country.
Landing Page
No
Specific page the lead landed on; directly linked to campaign tracking.
Submit Time
No
Timestamp when the lead submitted their information.
Age
No
Age of the lead; provided by the individual during submission.
Project
Yes
Project of interest; auto-generated based on lead interaction.
Lead Type
Yes
Categorization of the lead; auto generated.
Price
Yes
The cost associated with each lead, determined by the system.
Industry-specific Lead Attributes
Industry-specific lead attributes delve deeper, reflecting unique aspects and requirements of particular sectors. These attributes allow for highly targeted marketing efforts and personalized communication, enhancing lead conversion efficiency. Examples:
Attribute
Auto-Fill
Description
Occupation
No
The lead’s current occupation, often relevant for professional services, is manually entered by the individual.
Intention
No
The lead’s purpose or goal, important in industries like real estate, travel, is manually input.
Property Type
No
Type of property the lead is interested in, manually chosen, relevant for real estate and insurance Industries.
Bedrooms
No
Preferred number of bedrooms in a property, manually selected, useful in real estate and hospitality Industries.
Budget
No
The lead’s budget for services or products, manually provided, relevant for industries like real estate, travel, and luxury goods.
Attribute
Auto-Fill
Description
Course Type
No
Type of course the lead is interested in, crucial for education and training institutes, is manually selected.
English Level
No
The lead’s proficiency in English, significant for language schools and international programs, is manually indicated.
Children
No
The lead’s number of children, provided mostly in sectors like education and family services Industries.
Destination
No
The lead’s desired travel destination, manually input, vital for the travel and tourism industry.
Job Title
No
The lead’s professional title, manually entered by the individual, significant for professional services and B2B services.
In addition to core data points, our algorithm harnesses over 40 other attributes to fine-tune lead optimization and perform in-depth data analysis. This includes critical metrics like “time spent on landing page,” “device type,” and “specific keywords used.” These intricate details empower us to refine our strategies continually, ensuring that each lead is not only targeted but also highly likely to convert based on their engagement patterns and preferences.

FAQ

Attributes are collected through various means, including form submissions on landing pages, interactions with ads, or direct inquiries, and can also be enriched through data analysis.
Yes, our system allows you to filter and select leads based on chosen attributes that match your targeting criteria, ensuring you connect with the most relevant prospects.
While there are standard attributes we collect for all leads, we can work with you to customize the collection process to include specific attributes relevant to your business needs.

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