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Conversion Rate And Quality Increase
A prominent real estate agency based in Dubai, specializing in luxury residential properties. Struggling with a stagnant lead pipeline and low conversion rates.
Objectives
- Increase the quantity and quality of leads.
- Improve conversion rates for property sales.
- Expand market reach both locally and internationally.
Strategy Implemented
- Developed targeted campaigns focusing on luxury properties in prime Dubai locations.
- Employed a multi-channel approach, leveraging Google Ads, Snapchat, Microsoft Ads, and LinkedIn for wider reach.
- Implemented geo-targeting to attract both local buyers and international investors, particularly from markets like Europe and the UK. The campaign was launched with an initial focus on the local market, gradually expanding to international audiences.
- Continuous monitoring and adjustments were made based on lead response and conversion data.
Results
After implementing new strategies and analyzing data over nine months, we estimated the results with our client’s assistance as follows:
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Interest Rate
A significant increase in the number of high-quality leads. Increase in leads showing genuine interest in luxury properties from 40% to 65% of total leads.
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Conversions
The client reported a 50% increase in conversion rates within the first three months of the campaign.
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Overseas Interest Rate
Successfully tapped into new international markets, resulting in an 18% increase in inquiries from overseas investors.
Client Feedback
The real estate agency expressed high satisfaction with the customized approach and the quality of leads, noting a substantial improvement in their sales pipeline.